Rochester Senior AdvisorLatta Road Nursing Home East is a 40-bed Medicare- and Medicaid-certified nursing home at 2102 Latta Road, Rochester, in the Town of Greece, Monroe County, operating under NYSDOH certificate 2701363N. CMS gives Latta Road Nursing Home East an overall rating of 3 out of 5 stars in Care Compare data as of October 1, 2026.
How does CMS rate Latta Road Nursing Home East in Rochester, NY?
CMS gives Latta Road Nursing Home East an overall rating of 3 out of 5 stars; its health inspection rating is 3, staffing 3 and quality measures 3, each out of 5.
| Measure | Value |
|---|---|
| Overall rating (CMS) | 3 of 5 |
| Health inspection rating (CMS) | 3 of 5 |
| Staffing rating (CMS) | 3 of 5 |
| Quality measures rating (CMS) | 3 of 5 |
| Certified beds / average residents per day | 40 / 35.1 |
| Ownership type (CMS) | For profit - Individual |
| Operator chain (CMS) | Hurlbut Care (13 facilities nationally) |
| First certified for Medicare/Medicaid | January 1, 1978 |
| NYSDOH operating certificate | 2701363N, 40 beds on the state roster |
| Operator of record (NYSDOH) | Latta Road Nursing Home East, LLC |
On an average day it cares for about 35 residents, roughly 88% of its certified beds (below the 91% median across Rochester-area nursing homes).
What did recent health inspections find at Latta Road Nursing Home East?
CMS's most recent standard health inspection of Latta Road Nursing Home East is dated April 18, 2025 and recorded 6 health deficiencies (6 from the standard survey and 0 from complaint investigations).
One cycle earlier (standard survey August 8, 2023), CMS logged 8 deficiencies; 0 citations came from infection-control inspections. With a local median of 5 deficiencies per latest cycle, this result is higher than most nearby homes.
CMS reports 1 fine totaling $8,979 and 0 payment denials in its three-year penalty window.
What do staffing and turnover look like at Latta Road Nursing Home East?
CMS's staffing data credits Latta Road Nursing Home East with 3.72 nurse hours per resident day, about the same as the Rochester-area median of 3.72; RN time is 0.40 hours per resident day, lower than the Rochester-area median of 0.50.
Weekend total nurse staffing runs 3.51 hours per resident per day. Total nursing-staff turnover is 29.7% (lower than the Rochester-area median of 52.1%). 0 administrators have left in the CMS measurement period. New York's minimum-staffing law (Public Health Law 2895-b) sets 3.5 hours a day, at least 2.2 from aides and 1.1 from licensed nurses; on CMS's reported figures (2.15 aide, 1.57 licensed) this home falls short of that standard, though the state checks compliance quarter by quarter.
What are the alternatives to Latta Road Nursing Home East nearby?
With 40 certified beds it is smaller than the Monroe County median of 120 nursing home beds; the closest other certified nursing home is Latta Road Nursing Home West in Greece, on the same block, rated 5 of 5 by CMS.
| Facility | Miles away | Certified capacity | CMS overall rating | Last CMS health inspection | Deficiencies cited |
|---|---|---|---|---|---|
| Latta Road Nursing Home West 2100 Latta Road, Rochester 14612 | 0.0 | 40 | 5 of 5 | January 21, 2025 | 2 |
| Edna Tina Wilson Living Center 700 Island Cottage Road, Rochester 14612 | 0.9 | 120 | 5 of 5 | April 11, 2025 | 1 |
| Waterview Heights Rehabilitation and Nursing Center 135 Meriden Street, Rochester 14612 | 2.7 | 229 | Not rated by CMS | December 22, 2025 | 28 |
| Hamilton Manor Nursing Home 1172 Long Pond Road, Rochester 14626 | 3.0 | 40 | 4 of 5 | June 18, 2025 | 3 |
| Park Ridge Nursing Home 1555 Long Pond Road, Rochester 14626 | 4.6 | 119 | 5 of 5 | April 29, 2024 | 7 |
What is around Latta Road Nursing Home East in Rochester?
Latta Road Nursing Home East sits in the Town of Greece, Monroe County; the nearest hospital is The Unity Hospital of Rochester (Rochester Regional Health), about 4.6 miles away by straight line.
The next closest is Rochester General Hospital at about 5.9 miles; distances are straight lines, not drive times.
What should families ask Latta Road Nursing Home East before choosing it?
Start with the questions its own CMS record raises: ask to see the plan of correction for the 6 deficiencies cited on April 18, 2025, and what changed afterward.
- Turnover of 29.7% is at or below the local median; ask who the long-tenured charge nurses are on nights.
- Ask what the $8,979 in CMS fines were for and whether the issue has been resolved.
- At about 88% occupancy, ask which units have openings and why.
- CMS records a resident council here; ask when it meets and whether families can attend.
- If Medicaid will pay eventually, confirm Latta Road Nursing Home East keeps Medicaid residents in the same room after conversion, and how the $50 monthly personal needs allowance is handled.
State record: Latta Road Nursing Home East on NYS Health Profiles.
